The Effect of Word-of-Mouth Message Characteristics and Persuasion Effect of Message in Make-up Industry: The Moderating Role of Product Knowledge of Customer and Message Trust
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === This study bases on consumers in the make-up industry. The aim of the study is to investigate the moderating role of message trust in the relationships among product knowledge of customer and purchase intention. Questionnaires from 568 respondents were retu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hr2w4y |