The Construction and Deconstruction of the Picture of Tourism -- A Case Study on Tamsui

• Main Authors: Kuan-Ling Yeh, 葉冠伶
• Other Authors: yaly Chao
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/47647674642131280748

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 95 === Tourism and sightseeing form a meaningful context which is constructed via the objective surroundings of the scenic spots along with the subjective imagination of the tourist. This thesis engaging in overall firsthand experience offers an inherent survey and reflection upon certain existing problems such as lack of depth in quality, shortage of features, high similarity of features, etc. from the perspective of meaning by its nature. By doing systematic analysis on the discourse constituted by “what is said” (story), and “how it is said” (discourse) by tour guides and academic studies, this thesis attempts to explore the whole picture depicted in contemporary society, and at the same time, to pay attention to how meaning is constructed behind each discourse as well as to what constitutes the foundation of each discourse on tourism. The analysis of this study reveals that differences not only in quantity and sequence appear in different types of tour guides, but, that the writing style also shows different cognition and attitude or motive by the editors towards the same scenic spots. And these differences can be actually analyzed utilizing “semic nucleus” and “contextual semes” as frames of reference. Meanwhile, the analysis of academic studies also reflects an inconsistency with management policy that happens to be caused by the nature of concealed meaning in tourism. As to the issue of “commodification of culture”, from the perspective of meaning, “culture and commodity” are really not fully opposed concepts; merchandised culture in fact, offers tourists a mechanism by which simply looking around turns into a sense of participation. Finally, this study points out that a rich and diversified content may be grasped by further analyzing meaning in terms of three levels, “symbol, narration, and discourse,” to better command the construction of meaning in tourism.