The Influence of Experience Marketing on Female Consumer Sportswear Brand Attitude

碩士 === 淡江大學 === 國際商學碩士在職專班 === 95 === Because business volume growing rapidly year by year, Female sport dress market was emphasized in those years. The sport brands were actively to make bigger market share of woman market. No matter how the sport brands were linked up with fashion or woman self-aw...

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Bibliographic Details
Main Authors: Tsung-Yuan Tu, 杜宗原
Other Authors: 鮑世亨
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/d8f77e

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