The Study of Relationships among the Taste Preference, Purchase Involvement and the Shopping Tendencies of the Consumers
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 95 === In recent years, behavioristic psychologists have drawn the findings that the person who prefers different taste has different personality trait. The social activities and consumption behaviors that the consumers with different personality traits performed c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/63860759856051321060 |