The Creativity Development of Knowledge Managemnet

• Main Authors: Tien-Hsing Tsai, 蔡天興
• Other Authors: Rong-Yao Chiao
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/60382720250181638106

碩士 === 淡江大學 === 資訊工程學系碩士在職專班 === 95 === Customer needs is the most important for financial industry. The bank for can establish itself competitive advantage, must initiative also the positive promotion customer degree of satisfaction with excavates the customer demand, then the creation difference finance product with grows the service. So how therefore promotes the service quality to satisfy the customer, how does the affiliation excavate customer''s demand by the information system assistance, tests the bank whether can from competes in red-sea the blooming key. Must induce customer''s demand to have to rely on the huge historical transaction information bank, but the esearcher certainly not easily seeks from the huge material may explain the customer behavior clue. Therefore this research namely aims at this goal, proposes the penetration free mind system and concept of creativity of the business intelligence system. First seeks the question penetration from the free mind system to analysis the thinking point effectively and systematization, then use the material of data mining function from the penetration commercial wisdom system carries on the effective material excavation and the analysis. And does the penetration actual transaction material real diagnosis,how confirm this research to assist the bank to excavate the customer demand then effectively to reduce the transaction cost, the promotion makes a profit.