A Meta-Analysis on the Effects of Advertisement on Purchasing Intension
碩士 === 淡江大學 === 管理科學研究所碩士班 === 95 === This study integrates the related advertisement and purchasing intension papers with Meta-Analysis. Meta-Analysis can quantify、integrate and analyze the past research results. It not only integrate the research result of each scholar objectively but also help un...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43660505555283823765 |