The influence of idol serials on the consuming behaviors of children:take elementary school senior-graders in Taipei as an example
碩士 === 臺北市立教育大學 === 社會科教育研究所 === 95 === The purpose of this study aims to explore the motives of children’s television viewing on idol serials and the correlation between the motives and children’s consumer behavior on the idol serials products. In order to achieve the mentioned purposes, the resear...
Main Authors: | Lai yu-chun, 賴育淳 |
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Other Authors: | 徐淑敏 |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/90240160385576968086 |
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