A Study on Sport Sponsorship and Relationship Marketing on Chinese Professional Baseball League Brother Elephants Fans － A Confirmatory Model
碩士 === 臺北市立教育大學 === 體育學系碩士班 === 95 === The purpose of this study was to research the sport sponsorship and relationship marketing model from the fans of Chinese Professional Baseball League Brother Elephants. A self-developed questionnaire was administered to 413 Brother Elephants fans. By using LIS...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11749040086438265726 |