| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === In the internationalization and globalization age, enterprises have to set up their subsidiaries overseas in order to work eternally and improve their competitive advantages. When enterprises broaden their investing territory, they have to select a good location. In the process of making the location decision，it is important for enterprises to know what resources they have, take the assistance of the network relationship into consideration and be aware of their motives of making FDI .
This research follows the resource-based view and adopts the relevant theories of the network relationship, the motivation theory of foreign investment, and the strategies of enterprise network. This study explores the relationship between the motives of Taiwanese enterprises which invest in Eastern Mainland China, the advantages of resources and network relationship and the interaction of location choice in the host country.
The research collected its samples by mailing questionnaires. The research objects are Taiwanese enterprises which invest and operate business in Eastern Mainland China. 909 questionnaires were sent out, and 68 were valid. The data were collected from the questionnaires and analyzed, using the statistical method of logistic regression analysis.
According to the results of this study, several conclusions made are as follows:
1. The resource advantage is a prerequisite for Taiwanese enterprises who invest in Eastern Mainland China.
2. Taiwanese enterprises which have more asset advantages tend to invest in highly-developed locations.
3. Network relationship is not significantly related to location choice of Taiwanese enterprises in Eastern Mainland China.
4. Motives of market-oriented and strategy-oriented are not significantly related to location choice of Taiwanese enterprises in Eastern Mainland China.
5. Taiwanese enterprises with motives of efficiency-oriented tend to invest in low-developed locations.
6. Taiwanese enterprises with motives of resource-oriented tend to invest in highly-developed locations.
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