Management Practice in the Innovation Process of Group Design -The Empirical Cases of Yuan Ze University

• Main Authors: Yo Yo, Liu, 劉柚佑
• Other Authors: 覃崇耀
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/71763680592387237347

碩士 === 元智大學 === 資訊傳播學系 === 95 === On later stage of the 1990s, the digital media has risen abruptly and become prosperity. Gradually, the designer’s cross-platform has already been replaced by the computer .The digitization of cross-platform in recent years has increased noticeably. The design software is easy to access and the communication of those designers and creating by group are more frequently. It has become an interesting topic of how to stimulate creativity among designers to increase communication and management among one another. Media industry is an activity with a particular emphasis on creativity. Creativity plays an important role during the process of design. However, we do not necessarily produce unprecedented new product with such creativity, but aim at bringing forth a feeling of originality by the display of concept, presentation and techniques. The development of creativity helps us solve problems effectively, and more over its fulfillment is a target-oriented activity. It has been a well-debated issue among the designers whether creativity should be developed by individual or by group. This research use mind mapping and thinking processes as a new model to assist the fulfillment and management of creativity, with the premise of collaboration, which is common in Taiwanese media business, of three to five people to complete one designing product. With this primary analysis of group innovation management, the objective of this research is to examine whether the application of a new model can increase the tacit understanding, the level of designing integration, and the effectiveness of implementing creativity of the creative design group. To verify this method, this research demonstrates two case study of new media design collaboration, consisting of three to five people. The conclusion of this research is the new model is an effective method for creative design while the fulfillment of creativity and its management are both being considered.