| Summary: | 碩士 === 國立中正大學 === 財務金融所 === 96 === This study focus on the issue of “The Fictitious Merger of Financial Holding”, and takes Cathay Financial Holdings, the leading role in this domain as the chief company of amalgamation, to explore the most suitable targets for achieving such merger. In order to synthesize the selection factors for proper targets considered by management, this study initially screened the appropriate assessment criterions, provided by the analyses and evaluation of experts, Since the competitiveness of enterprise could not always reflected by financial indices, many researchers are not limited to take only financial factors into consideration when constructing merger criterions. Consequently, this study categorized the three dimensions of assessment criterions, namely finance, management, and strategy. Carried out evidence-bases analysis, I found that Cathy Financial Holdings is at the top place by the overall performance. After conducting a comparison among all the other financial holdings, I found that the top choice is Mega Holdings, next ones are First Financial Holdings, Hua Nan Financial Holdings, and Chinatrust.
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