A Study of the Satisfied Attitude, Leisure Experience and Leisure Involvement of Tourist for Holiday Travel

• Main Authors: Wei-Ching Huang, 黃微晴
• Other Authors: Lin, Zin-Rong
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/17612430461572707948

碩士 === 國立中正大學 === 運動與休閒教育所 === 96 === The purpose of this study was to explore the relationship between leisure involvement, leisure experience and satisfied attitude for the tourist on holiday travel. First, to understand the demographic of tourist who participated holiday travel; Second, to explore the different significance of the traveling characteristic and demographic among the leisure involvement and leisure experience and the satisfied attitude; Third, to explore the relationship among the leisure involvement and leisure experience and the satisfied attitude. The 183 subjects including 48 males and 135 females were recruited by purposive sampling from tourists who had arranged by travel agency in middle or southern Taiwan. The questionnaires were adopt by self-developed including three scales: the leisure involvement, the leisure experience and the satisfied attitude. Response rate was 76%. All collected data were analyzed by descriptive statistics, canonical correlation, one-way MANOVA. the results were found as following: 1. The most of tourists who participated holiday travel had following characteristics: female, not married, 21-30 years old, working on commercial business, had bachelor degree, the salary around NT 20001-50001, chosen holiday travel as mainly traveling approach, participated holiday travel over 2 times, traveling with family, collected the travel information less than 1 week, given traveling information by relatives and friends, reasonable price, and nature spot. 2. There was positive relationship between ”leisure involvement” and “leisure experience”, which indicated that the higher score of “involving pleasure”, the higher “personal feel”, “travel quality” and “friendship interaction”. 3. There was positive relationship between ”leisure involvement” and “satisfied attitude”, which indicated that the lower score of “involving pleasure”, the lower satisfied attitude”, “travel quality” and “product price”. 4. There was positive relationship between ”satisfied attitude” and “leisure experience”, which indicated that the higher score of satisfied attitude with product price, the higher “leisure experience”, “personal feel”, “travel quality” and “environment facility”.