解構媒體的王建民現象—國族、名人、與媒體商品

• Main Authors: Chia-Chi Chen, 陳家奇
• Other Authors: 劉昌德
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/67879288436794708708

碩士 === 國立中正大學 === 電訊傳播研究所 === 96 === With the emergence of “Chien-ming Wang phenomenon” which has been discussed by different media and producers in recent years, the purpose of this research was to examine the media role in this phenomenon. First of all, the study explained how the media represented the "Wang phenomenon" through the "media frame" including framing arguments and framework devices, and showed the differences of media frame through statistical analyses of different media properties (General / professional sports) and different media purposes (commercial / non-commercial). Second, the study investigated the differences of production for the purpose of understanding the differences of media frame through the concept of Bourdieu''s "field" and by adopting textual analysis and interviews. According to Bourdieu''s the field of culture production logic, the commercial media is situated at the field of large-scale production; therefore, the application of the "nationalism" and "celebrities" frame work only for the purpose of profits production. The construction of “Wang phenomenon” is all for producing commodities. In contrast, the non-commercial media is situated at the field of small-scale production; as a result, the text of “Wang phenomenon” production produces more pure baseball discourses, which criticizes and advises the commercial media to struggle for the field of power. Furthermore, the study reviewed how the "nationalism" and "celebrities" discourse embedded in the media’s coverage from previous literature and linked the relationship to "Wang phenomenon". To conclude, the emergence of "Wang phenomenon" is not only a historical accidence, but also the construction of commodity, meaning that people’s creation is the process of commercialization, and this process is a "invention of tradition" of contemporary sport-commodification.