| Summary: | 碩士 === 中華大學 === 運輸科技與物流管理學系(所) === 96 === In many industrial sectors such as airlines, hotels, cruises and so on. Managers decide pricing strategy considering the different perchance times and discriminatory pricing. Usually the early customers get lower price, and the late customers get higher price, but this strategy exerts differently in Taiwan High Speed Rail (HSR). We could pay cheaper price to get the Non-Reserved Seat, but there is a risk to stand during the trip which calls “Overselling”. We try to use blocking seats and dividing time period to allocate seats and price for HSR. That would result in two kinds of losses: “Yield Loss” and “Spoilage Loss”. Yield Loss means that passengers who value the seats most do not get to use it, and Spoilage Loss means that valuable seats are wasted because no passengers get on them. According that, we will use passenger’s utility, consumer surplus, profit, and social welfare to relate the pricing strategy and seat allocation. We know that if HSR can set up a strategy to separate Reserved Seat and Non-Reserved Seat, it’s very good for HSR. If we consider passenger’s utility, if the utility is higher, the pricing level could be higher to increase the profit in HSR. In addition, the discount range of price is smaller between Reserved Seats and Non-Reserved Seat. And the discount range of price of Reserved Seat is larger than Non-Reserved Seat.
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