Evaluating the Mobile Communication Industry by Applying Extended Model of Internet Commerce Adoption- a cross Taiwan Strait example

• Main Authors: Chu-Ting Lee, 李筑婷
• Other Authors: 朱文禎
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/07338955739240675097

碩士 === 長榮大學 === 企業管理研究所 === 96 === Most of mobile communication enterprises have implemented the e-commerce, which have lack of comparing and analyzing web development sufficiently. The purpose of the study is to present the extended Model of Internet Commerce Adoption (eMICA) and apply to the mobile communication industry. The comparisons of the web development differences of these companies, listing on top 14 of the mobile communication firms in Taiwan, Mainland China and Hong Kong, are also made. This finding shows that degrees of websites development decreases progressively at each stages of internet commerce adoption in cross Taiwan Strait economies. Additionally most of websites are well at web-based promotion stage. Although mobile communication enterprises have communicated through internet with the customers, they still focus on different interaction of the provision stage. At transaction processing stage, the mobile communication enterprises get beyond 50 % at the advanced processing layer in Mainland China. However, a few enterprises do not achieve 50 % at this layer in Taiwan and Hong Kong. Finally, the study proposes: (1) Mobile communication enterprises construct the basic level completely at each stage in Taiwan. They must strengthen and make the best at the higher level of each stage in the future. (2) Mobile communication enterprises could communicate with the users and construct the individual relation to improve the website content in Mainland China. (3) Mobile communication enterprises should strengthen the commerce with consumers to create more businesses opportunity in Hong Kong.