| Summary: | 碩士 === 正修科技大學 === 經營管理研究所 === 96 === Abstract
In the recent years various cities attach great importance to image development, and urge that impel happiness and healthy city, absorbed more citizens be able to come to invest, domiciliate or travel. According to the Lohas tendency development Kaohsiung will construct the unique city brand, enable Kaohsiung to as the Lohas concept, impel the healthy green city, give the citizens be able to have a healthier city, and take World Game 2009 as administration focus, and the Lohas concept fusion in the daily life, Kaohsiung set up the green lineaments, establishes the Kaohsiung unique city brand, also will be able to lead the more industrial resources investment in the future, promote Kaohsiung more soft hardware construction, according to exhibit World Game process, will bring the considerable opportunity and visitors in Kaohsiung, and increase the more benefit, at last enable Kaohsiung to have the Lohas city title.
This research purpose will take World Games 2009 in Kaohsiung as an example, and according to Toronto in 2000 conference , World Health Organization and the Lohas concept will become five tendencies aspect, and discuss by these five tendencies affect Kaohsiung to establish the city brand correlation authority, according to the Lohas tendency establishment
to affect the construct city brand process, and discover Kaohsiung which places soft hardware will dearth.
The research conclusion discovered constructs by the Lohas tendency constructs the city brand to have the intense influence, therefore the Lohas tendency and the city brand have the direct connection existence, scilicet the Lohas tendency development is more complete, more can affect the city brand the establishment. According to five tendencies aspect obtained conclusion to discover that, the citizens have higher regarding the Lohas tendency development wish, for the city development brand has the connection, and take the process which World Games 2009 in Kaohsiung exhibit as the starting point, urges Kaohsiung be able to have the progressive lineaments, award Kaohsiung have an exclusive name.
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