| Summary: | 碩士 === 中原大學 === 資訊管理研究所 === 96 === In Taiwan, we have many commercial websites designated for tourist purpose. Even though those websites are now major sales channels for tourist product in our country, most of them provide only simply tourist information or standard suites of journey. Although there are more than 80% of Taiwanese tourists are now self-service travelers, for these self-service travelers, those tourist websites could neither help them scheduling their own tours nor improve their intention to tour.
According to the researches of Holbrook & Hirshman(1982), Boulding(1956), Phelps(1986) and Chou Yen(2003). When user search and browse tourist information, they will more understand and interest of the touring spots and encourage their intention to take the tour in the future. This study believed that if we can increase tourists’ experience and make them feel fun through making their own touring schedule, the increase of tourists’ system experience will create their intention to tour via increasing their touring experience.
In this study, participants were divided into 3 groups:
A. Reading a suite of tourist schedule then browse the tourist information on the website.
B. Browse the tourist information on the website then use the scheduling function to arrange their schedules.
C. Browse the tourist information on the website, use the scheduling function and generate a customized tourist guide for their own schedules.
The result of the study shows that:
1. The System Experience did influence the Touring Experience and the Touring Experience then influence the tourists’ Intention to Tour.
2. By using our tourist scheduling function, those tourists do have a better System Experience, and that will improve their Touring Experience then improve their Intention to Tour.
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