The Impact Analysis of Blog Marketing in Special Bed and Breakfast

• Main Authors: Tzu-Yuan Yeh, 葉子源
• Other Authors: Hsiao-Chi Chen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/49432279351126950678

碩士 === 中原大學 === 企業管理研究所 === 96 === Abstract The development of technology on Internet causes a new opportunity and style of different competence, and by use of Internet, the strategy of business marketing, methods of exchange, and business models are becoming diversification. The entity and fictitious either will do that corporation focused on making profit maximum. All business activities should be estimated by performance of films. This research investigates influence that enterprise’s performance is worked by marketing of Internet. There are many kinds of marketing methods on Internet, such as email, website, Blog. Blog marketing would be next trend, especially, used by the special B&B（Bed and Breakfast）.Therefore, this research focused on analysis about Blog marketing, contents of Blog marketing affects the performance of special B&B, and then, That special B&B have been different influences if this have information joining of credibility. The research tools are literature collection, investigated questionnaire and factor analysis in the changeable quantity method. The result found different contents of Blog have obvious influence in the performance of special B&B and it influence performance that levels are different. For instance, this research founed that pictures and images of Blog open market awareness and the design of Blog affects customer satisfaction etc.. On the information credibility, it also proves to influence performance with special B&B. When Blog marketing appeals to customers., customers also need a degree belief that offered information on Blog. We could know by the analysis of this research：this research shows that the content of Blog marketing brings business market awareness and customer satisfaction and the belief of Blog information which results from educated knowledge of Blogger, personal experience, and close relationship between customer and Blogger must be established in Blog marketing. Finally, if an entrepreneur like a owner of special B&B can use this research between Blog marketing and the performance of business well as reference of marketing planning, Blog marketing can increase attraction and persuade customer to consume special B&B.