| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 96 === Abstract
The enterprises would have strengthened core competence constantly to highly uncertain industry environment. There are tough to compete without co-ordination to environment, especially for the latecomers. Therefore, latecomers have to estimate industrial characteristics which first-comers had located in order to know the first advantage. After that, latecomers develop the strategy according to the core competence of latecomers for surviving in industry competition. The research purposes to investigate the industrial conditions and competitive advantages of latecomer strategy making process.
There is short product life cycle, changeable technology, and high R&D expenses in global IC design industry. Additionally, IC design firms in Taiwan also need to face first mover advantage, such as cost advantage、patents controller and intimate relation with foundry etc.. Consequently, IC design firms are taken to be target in this research. Analytic Hierarchy Process (AHP) is adopted to analyze the critical competition factor and adaptable strategy of latecomers. In additional, there is comparative analysis of strategy group and operation years. The hierarchical framework, including five dimensions and nineteen criteria, is established with expert interview and references collection,
This thesis reveals that latecomers developing strategy first emphasis on the major competitive factors is own core competence, then the market opportunity, industrial elasticity, the integrity of technology and government and law. Among these dimensions for developing latecomer strategy, there is basic to have core competence with value, insubstitutability and rareness, then, coordinated in the degree of industry fragmentation, technological intensity, and network externalities. With analysis the consideration factors of different strategy groups, there are found two appearances: (1) Different strategy groups have the common key competitive factors: resource value, the degree of industry fragmentation, network externalities, technological intensity, and resource rareness; (2) Differentiation Strategy—insubstitutability; low cost strategy-- Customer Orientation; differentiation focus Strategy—insubstitutability and first movers’ product innovation speed of; low cost focus strategy—market control Additionally, there are found latecomers also have different competition considerations based on the length of operation years. Finally, there are two major results in this research: (1) Common key competitive advantages in various industry situations are industry survival conditions; (2) There are different key success factors under the different condition for latecomers.
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