A Study on Relationship among the Brand Knowledge and Purchase Intension of Consumer—Take 3C Shops as an Example
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === Abstract The existence of circulation industry has resulted in continuously improving the value of product when product was delivered. Recently, electronics industry has been gradually replaced from traditional direct shops and distributors to 3C channel. Furthe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98227545110016849209 |