| Summary: | 碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 96 === Taiwan''s population is aging and growing phenomenon of retirement economic problems more attention at the same time, Taiwan''s investment-link insurance are also growing market. In this study for the purchase of investment-link insurance of consumers, through the form of a questionnaire survey of further analysis. Study include: 1. Understand the different demographic variables, consumers on the purchase of investment-link insurance of whether there is a significant difference. 2. Needs of retirement planning and personal awareness of the risks of an investment-link insurance of the purchase decision-making relationship. 3. Consumers on the purchase of investment-link insurance products on demographic variables, demand for retirement planning and personal risk perception of the relevance of.
Taichung District to study over 20 years of age for the sample of consumers through financial institutions related insurance practitioners individual questionnaire. The total payment of 900 questionnaires, 765 questionnaires were recovered, the recovery rate of 85%. Filled out the questionnaire incomplete, ineffective or 239, a total recovery of 526 valid questionnaires. Research methods are descriptive statistical analysis of the frequency distribution and percentage out of the cross-table analysis, the chi-square analysis independence difference.
The results of this study found: In the basic characteristics of the population, the greater the closer the retirement age to buy investment-link insurance the higher the ratio. In the retirement needs of the concept: retirement planning has begun for consumers than no planning for the retirement of consumers to purchase high rate. In the investment risk perception on the concept: "sound", "positive" rate of the consumers to buy more "conservative" consumers high.
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