The Impacts of Life Insurance Sales Force Compensation System to Agents’ Performance

• Main Authors: Sung-chun Luo, 羅崧峻
• Other Authors: Ker-Tah Hsu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/82754578203977446170

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 96 === Abstract The life insurance company attracts the talents of variant backgrounds to join through various kinds of compensation systems and performance assessment systems. But the result is frequently the personnel who the special case attracts, trains displays is inferior anticipated.It means there are something wrong with the systems , causes to be unable to achieve chooses the talent . This paper introduce some general compensation systems of insurance company , and then use questionnaire , descriptive statistics snalysis , factor analysis , reliability analysis of liquefaction , cluster analysis , discriminate Analysis , one-way ANOVA analysis , and scheffe post hoc tests to analyse the correlation data .And then to know how the the different personal background and different Psychological factor to effect the agent’s cognition of performance and the agent’s preference compensation systems . The main purposes in this paper are to 1. Review contents and features of some compensation systems of life insurance companies. 2. Discuss the rationality of contents and features of compensation systems of life insurance companies. 3. Provide the research results to life insurance companies to be reference to recruiting and performance assessment. Research results showed that there are high correlation amount the different personal background and different personal reason. And the primordialism of compensation System are correlation to performance assessment.