The Case Study Examining the Relationship between Sale Agent’s Value and Their Perception of Interest of Conflicts in Financial Cross Selling Business– A Case Study of A Financial Holding Company

• Main Authors: Chiung-Wen Hsu, 許瓊文
• Other Authors: Yale Wang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/48573701494661877399

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 96 === After the financial holding law was passed, banks become domestic conglomerates. The issues concerning about employees’ values and their understanding about interests of conflicts in job performance , therefore, become significant in Taiwan.. This research examined the conceptual values and understanding of interests of conflicts of sales agents in financial holding companies in Taiwan. A designed questionnaire was used to survey the relationship between the sales agents’ values and their understanding about interests of conflicts. A total of 375 questionnaires were sent and 300 collected (80% effective rate). The results included that there are different between the values and the interests of conflicts in terms of education background, incomes and job experience.