Effects of Store Atmospherics on Purchase Behavioral Intention to Home Furnishings in Experiential Value View A Case Study of IKEA in Taiwan
碩士 === 朝陽科技大學 === 應用外語研究所 === 96 === With the ever-changing expectation, customers now want more from the process of purchase. Since that store atmospherics and experiential values are recognized as stimuli for customers’ intention of buying in the literature stream, their variables are verified in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46506494097454532246 |