| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 96 === Abstract
This research want to know the relation with tourists’ motivation of
accommodation and satisfaction of tourists of Guoshing Township. Furthermore,
this research also analysis the relation among the background tourist,motivation
of accommodation and satisfaction.
The legal B&B in Guoshing Township, Nantou County is studied by this
research. It is adopted the quota and sample of the investigation method of the
questionnaire. There are 254 sheets of effective questionnaire in the result. It is
adopted the way of Descriptive Statistics , t -test and One Way ANOVA,
response variables to analyze the tourists’ trait and the relation with motivation
of accommodation and satisfaction. The main conclusion is as follows:
The factors of the motivation of accommodation are including the
physiological motivation, psychological motivation, culture motivation and,
social motivation. The factors of satisfaction are including the factors of service,
price, environment and equipment.
According to correlation statistical analysis, the tourists’ trait cause the
difference of motivation of accommodation and satisfaction .According to
multiple-regression-analysis ,the tourists’ motivation of accommodation have
the positive effect to satisfaction.
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