Server Side and Consumer Point of View of the Service Blueprint： Case Study of Food and Beverage Industry
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 97 === From Bitner, Booms and Tereault (1990) by “the essential event analytic method” (Critical Incident Technique, CIT), initially discusses satisfaction of/not satisfactory event the service contact, but this method will have the neglect vein characteristic expe-ri...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10483106737788258615 |