Research on Fashion Trend and Development of Face Painting in Taiwan : The Perspective of Diffusion of Innovations

• Main Authors: Hsin-Ching Lin, 林靜心
• Other Authors: Shih-Hui Lo
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/54362192884016256439

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === The research is based on the perspective of “innovative diffusion, ”which leads to the discovery of the facial artistic painting and make up. According to Rogers’ “innovative diffusion” scheme, it has hugely and widely influenced the fashion trend and development in Taiwan and could be applied to the potential research toward future fashion trend, development and marketing methods. In the fast-changing western society, it’s necessary to understand the current situation about facial artistic panting (Face Painting ) Firstly, this study tries to analyze the critical points to attract people’s attention and emphasizes on the process of making the decision of innovative policy. Secondly, there are four main dimensions to influence Roger’s theory: innovative factors, communicational tools, time, the social system. This thesis focuses on “the new cognitive attribute,” ”innovative type of policy-making” and the “communicable broadcasting tool.” By the prosperous growth of entertainment business and the aggressive promotion by the government, people would understand more about the importance of Facial Panting by Mango Festival, Culture Festival, Tuna Festival, Tung Flower Season, and the Computer Exhibition. We could also interpret Facial Painting as the beautiful product of the western and eastern artistic combination