The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia
碩士 === 逢甲大學 === 國際貿易所 === 96 === Abstract In the competitive banking environment and Internet usage expansion, Internet banking has become the most ideal channel for implementing banking activities with cost-saving potential and swiftness of information transmission. This is the case of e-loyalty....
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ndltd-TW-096FCU053230162015-11-27T04:04:43Z http://ndltd.ncl.edu.tw/handle/28946005159056193828 The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia 顧客於網路銀行的忠誠行為之研究--以印尼為例 Hui-Jiao Lin 林慧嬌 碩士 逢甲大學 國際貿易所 96 Abstract In the competitive banking environment and Internet usage expansion, Internet banking has become the most ideal channel for implementing banking activities with cost-saving potential and swiftness of information transmission. This is the case of e-loyalty. This paper develops perceived social presence from the communication theory and elaboration from the information processing theory. The model of this study describes the extent to which customer e-loyalty is influenced by five factors: website quality, corporate image, perceived social presence, trust and satisfaction. Additionally, the moderating variable such as age, gender, degree of elaboration and involvement was tested by the data. This survey was conducted on Internet banking users in Indonesia. The analysis finds that e-loyalty is not directly related by trust, but it is directly affected by satisfaction. The study also shows that most moderating variables had a significant difference on the model. Yuan-Shuh Lii 李元恕 2008 學位論文 ; thesis 75 en_US |
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碩士 === 逢甲大學 === 國際貿易所 === 96 === Abstract
In the competitive banking environment and Internet usage expansion, Internet banking has become the most ideal channel for implementing banking activities with cost-saving potential and swiftness of information transmission.
This is the case of e-loyalty. This paper develops perceived social presence from the communication theory and elaboration from the information processing theory. The model of this study describes the extent to which customer e-loyalty is influenced by five factors: website quality, corporate image, perceived social presence, trust and satisfaction. Additionally, the moderating variable such as age, gender, degree of elaboration and involvement was tested by the data.
This survey was conducted on Internet banking users in Indonesia. The analysis finds that e-loyalty is not directly related by trust, but it is directly affected by satisfaction. The study also shows that most moderating variables had a significant difference on the model.
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author2 |
Yuan-Shuh Lii |
author_facet |
Yuan-Shuh Lii Hui-Jiao Lin 林慧嬌 |
author |
Hui-Jiao Lin 林慧嬌 |
spellingShingle |
Hui-Jiao Lin 林慧嬌 The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia |
author_sort |
Hui-Jiao Lin |
title |
The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia |
title_short |
The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia |
title_full |
The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia |
title_fullStr |
The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia |
title_full_unstemmed |
The Study of the Antecedents of Customer Loyalty on Internet Banking in Indonesia |
title_sort |
study of the antecedents of customer loyalty on internet banking in indonesia |
publishDate |
2008 |
url |
http://ndltd.ncl.edu.tw/handle/28946005159056193828 |
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