Customer Satifaction and Consumer Behavior-A Case Study of Consumer Banking in Bank A

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === Competition is heating up in Taiwan''s wealth management sector, where several major local banks and foreign players are competing in recent years. The new service is actually an upgrade from the bank''s existing VIP banking service, aimed at...

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Bibliographic Details
Main Authors: Wen-Fa Yeh, 葉文發
Other Authors: Kun-Huang Huarng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/09343781405084767870