The Research on Competitive Strategy for Distributorship of Cellular Phone Business in Taiwan

• Main Authors: Ching-Tang Chang, 張景棠
• Other Authors: Hsin-Cheng Tsen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/50138132919087616743

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === Abstract After many years of chaos merging, the Taiwan mobile telecommunication business finally has been shared by three major operators: CHT, TWM, and FET. Therefore, operators are now focusing on their sales channels more than ever. On other hand, a successful mobile phone distributor must know how to co-work with operators in order to have win-win situation. Based on some case studies, the followings are the conclusion and recommendation of this thesis: 1.Analysis of Taiwan mobile distributors and their competitors (1) Mobile distributors must develop various sales channels to compete. (2) Mobile distributor must co-work with operators in order to compete. 2.Mobile distributor strategy to competitors (1)By the economics of scale, distributors get price advantage. (2)By the various services provided to consumers, distributors maintain their advantages. 3.Discovering different channel strategy and sales package (1)For distributor channels: choosing fast turn-over and high price flexibility products (2)For retailer channels: based on the consumers needs to determine what products to sell.