The Relevant Research of the Brand Recognition on the Factors of Store Visual Elements, Store Image and Product Characteristics in the Internet Auctions
碩士 === 輔仁大學 === 資訊管理學系 === 96 === Brand recognition is an important issue. Can online auction stores create brand names and thus build brand recognition? This research approaches this issue by focusing on of the interaction amongst store visual elements, store image, product characteristics and bran...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46475353220769339012 |