A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation
碩士 === 輔仁大學 === 體育學系碩士班 === 96 === The study was intended to understand the Chinese Taipei University Sports Federation official website’s general situation, users’ demographic characteristics, and under the different users of demographic characteristic, whether does towards users’ satisfaction and...
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ndltd-TW-096FJU005670092016-05-16T04:09:53Z http://ndltd.ncl.edu.tw/handle/78471199587382486426 A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation 非營利運動組織網站使用者滿意度之研究-以大專院校體育總會為例 WEI-JYUN HONG 洪偉鈞 碩士 輔仁大學 體育學系碩士班 96 The study was intended to understand the Chinese Taipei University Sports Federation official website’s general situation, users’ demographic characteristics, and under the different users of demographic characteristic, whether does towards users’ satisfaction and the behavior after browsing website has different? Finally, this study found the most important influence factors of user’s behavior after browsing website. Online questionnaire was the research method of this study. ”The questionnaire survey of user’s satisfaction of Chinese Taipei University Sports Federation official website” was the research tool. The numbers of valid questionnaire were 405. Descriptive statistics, ONE-WAY ANOVA and Multiple Stepwise Regression was the data analysis methods, the results were: 1. Website users was mostly male, student, between 21~25 years old, university educational background, month income were under 15,000, daily online hours were 1~3hours, weekly browsing Chinese Taipei University Sports Federation official website times were 1~2. 2. The different users of demographic characteristic were reach significant difference to ” user’s satisfaction ” . 3. The different users of demographic characteristic were reach significant difference to ” user’s behavior after browsing website ”. 4.”Specialization” was the most effective influence factors of user’s behavior after browsing website. CHING-YU TSENG 曾慶裕 2008 學位論文 ; thesis 147 zh-TW |
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碩士 === 輔仁大學 === 體育學系碩士班 === 96 === The study was intended to understand the Chinese Taipei University Sports Federation official website’s general situation, users’ demographic characteristics, and under the different users of demographic characteristic, whether does towards users’ satisfaction and the behavior after browsing website has different? Finally, this study found the most important influence factors of user’s behavior after browsing website.
Online questionnaire was the research method of this study. ”The questionnaire survey of user’s satisfaction of Chinese Taipei University Sports Federation official website” was the research tool. The numbers of valid questionnaire were 405. Descriptive statistics, ONE-WAY ANOVA and Multiple Stepwise Regression was the data analysis methods, the results were:
1. Website users was mostly male, student, between 21~25 years old, university educational background, month income were under 15,000, daily online hours were 1~3hours, weekly browsing Chinese Taipei University Sports Federation official website times were 1~2.
2. The different users of demographic characteristic were reach significant difference to ” user’s satisfaction ” .
3. The different users of demographic characteristic were reach significant difference to ” user’s behavior after browsing website ”.
4.”Specialization” was the most effective influence factors of user’s behavior after browsing website.
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author2 |
CHING-YU TSENG |
author_facet |
CHING-YU TSENG WEI-JYUN HONG 洪偉鈞 |
author |
WEI-JYUN HONG 洪偉鈞 |
spellingShingle |
WEI-JYUN HONG 洪偉鈞 A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation |
author_sort |
WEI-JYUN HONG |
title |
A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation |
title_short |
A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation |
title_full |
A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation |
title_fullStr |
A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation |
title_full_unstemmed |
A Study of User Satisfaction of Non-Profit Sports Organization Official Website– a Case of Chinese Taipei University Sports Federation |
title_sort |
study of user satisfaction of non-profit sports organization official website– a case of chinese taipei university sports federation |
publishDate |
2008 |
url |
http://ndltd.ncl.edu.tw/handle/78471199587382486426 |
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