Exploring Knowledge Creation and the KM Performance for the Franchising Context: An Empirical Study Based on Intellectual Capital Perspective

• Main Authors: yu-ting chien, 簡玉婷
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/98912006460435577682

碩士 === 義守大學 === 管理研究所碩士班 === 96 === This study, base on intellectual capital which attempt to exploring knowledge creation and the KM performance for the franchising context. It is proposes to understand the relationship between knowledge creation and intellectual capital. In this study, intellectual capital defined into three constructs: human capital, structural capital and relationship capital; knowledge creation defined into two constructs: exploitative innovation and exploratory innovation. The empirical results from 104 effective observations exhibit the following findings: first, in franchising intellectual capital is objective with knowledge creation. Second, the more intellectual capital and the ability of knowledge creation lead to the better KM performance. This study is contributive on several reasons to lead to the more knowledge creation activities, included customers relationship, suppliers relationship and creation procedure. Besides, this study attempts to explore the feasibility of employing intellectual capital perspective on the study of franchising context. This thesis, finally, provides some suggestions and future directions for further academic and practical efforts.