Effect of Perceived Risk on Purchase Intention of Online Auction for Female Consumer
碩士 === 崑山科技大學 === 企業管理研究所 === 96 === The online auction is in a stable development stage recently. Simultaneously, female expenditure is promoted year by year so that many internet marketing specialists start to attach great importance to female consuming potential. Although the great advantage of o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x99be2 |