A Study on the Adoption Factors of Innovative Product-The Case of WinMobile Phone

碩士 === 崑山科技大學 === 企業管理研究所 === 96 === Following the rapid development of the global mobile phone market, the popularity of mobile phones in various countries has also risen. When new models with multimedia functions, such as music players and cameras, continue to appear in the market, certain users f...

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Bibliographic Details
Main Authors: Syue-Jyu Shih, 石學舉
Other Authors: 譚伯群
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/udyj2f