Investigating The marketing of Tea Tourism:Using the black tea area of Yuchih Village in Nantou Country as an example

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 96 ===   This research employs the definition and theory of tea tourism as the main issues to discuss the current developmental circumstances of Yuchih Village from the perspectives of business operators and tourists. The subjects are regional business people who...

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Bibliographic Details
Main Authors: Jie-Fu Cheng, 鄭傑夫
Other Authors: Li-Chang Lee
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/54684083419324054680