| Summary: | 碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 96 === The purpose of this study focuses on information consumer products, digital storage media and blank discs, which were to identify the added value for supply style, spokesman and designed imagery of products.In order to realize the appraisal of consumers for international brand authorization and spokesman, the questionnaire focuses on specific products. In Taipei, Taichung and Kaohsiung, there are the questionnaire researches for the two different place styles: Warehouse Store and Specialty Store. The research structure is based on certain relative contentions of academics and revised it. And find out the best price policy for consumers. The result of this study:
1.The analysis of Supply Quantity and Price Perception: The average of price in limited number is higher than no-limited number.
2. The analysis of willingness to buy the limited edition products: Cartoon Authorization> Spokesman> Color Printing> No printing
3. The analysis of willingness to buy the non-limited edition products: Color Printing> Spokesman> Cartoon Authorization> No Printing。
4.The analysis of spokesman, brand authorization, color printing, price perception and the added value:No matter the supply quantity.
5. The optimal price of all kinds of products are have the positive correlation with the price perception of authorized or no printing, the added value and the willingness to buy.
Key Word
Restrictive, Brand Authorization, Spokesperson, Price Perception, Optimal Price
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