A study on the factors affecting customer satisfaction and the relationship between customer satisfaction and behavioral intention- Using domestic car as an example
碩士 === 銘傳大學 === 管理研究所 === 96 === With advances of time and environment, people’ view of marketing is changed as well. Since the rising of consumer consciousness and highly competitive industry nowadays, the leading power of the market is transferred from the seller to buyer, that is, customer has th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tq9df3 |