| Summary: | 碩士 === 銘傳大學 === 設計管理研究所碩士班 === 96 === Market competition is becoming fiercer, information management has already become the key that every industry has wanted to promote the self- competitiveness. The government pays much attention to designs industry in recent years.Graphic design is an industry of high knowledge quantity, the save in knowledge should have suitable demands, but most design firms in Taiwan still feel unknown to knowledge management systematizedly, the storing of knowledge also don’t have a particularway. This research discussion to the knowledge store of the graphic design firms, by understanding its design knowledge builds the way to construct.
This research use casy study, find one products design company that used knowledge managemernt system for model case, than choose first graphic design firms for casy study.
Conclusions were as following: (1)The way of knowledge store has relationship with organized system and business nature. (2)Design value-added to promote the design data bank. (3)The knowledge of graphic design are all-round knowledge, include design technology , design management, design and non-design. (4) Graphic Design Firms has three kinds of way to store knowledge, store with system way, material object store, store with personal way. It used two ot three ways as a rule. (5) Knowledge of draphic design relatively belongs to individual, developing to the larger design company, it is apparent to turn to the colony gradually. (6) The importance to knowledge management of graphic design industry shows definitely at present, many medium-and-large-sized company star to carry out systematized knowledge management already, but small-scale to how about company channel into and carry out and still doubt.
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