The Study of Cable broadband Internet Competitive Strategy

• Main Authors: Sheng Wang, 王笙
• Other Authors: Yen-Chih Chu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/46643038884341546552

碩士 === 明道大學 === 管理研究所 === 96 === With the rapid development of computer technology and the rise of Internet, People are more diversified use of the Internet. The traditional network only limited to generally basis of a simple text or image transmission. The users of voice, video and other multimedia needs be met gradually after the invention of broadband network The ITU (International Telecommunication Union) investigated. Broadband users at home and abroad are in a rapid increase. This shows that the world has entered the broadband era. In recent years, The WTO has open up the telecommunications market worldwide under the agreement. Towards the liberalization of the domestic telecommunications market, The ISP industry increase substantially. The Private fixed-line operators like 「Asia Pacific Broadband Telecom」、「Taiwan Fixed Network」、「Sparq」are provide their service. The Taiwan broadband users mainly use DSL, cable modem and FTTx as online media. This study was designed to investigate the cable system operators which provided the Broadband Cable Modem and analysis with fixed network, ISP industry. And to explore how cable modem use inherent advantages to enhanced and compete with fixed network, ISP industry.