| Summary: | 碩士 === 國立政治大學 === 國家發展研究所 === 96 === The Taiwanese civil aviation businesses’strategy of managing the market of mainland China following the open of cross-strait interaction in the recent years is researched for this paper. The research focuses on the schemes of planes groups, the fields of investments, the forms of intergrations of aviation businesses, the SWOT analysis of cross-strait businesses and the promises in the future. Firstly, I use the research method of reviewing the documents to review the development and interactive history of cross-strait civil aviation businesses, and to research the layout in mainland China and the impact of charter flights of them. It is found that Taiwanese businesses are urgent because of Taiwanese pull and Chinese push. Another key point is the research of Taiwanese businesses' strengths, weaknesses, opportunities and threats when confronting the Chinese businesses which points that Taiwanese must integrate outer resources effectively, cooperate with Chinese, international and Taiwanese businesses with each other. By this way, Taiwanese just own an appropriate market space in mainland China.
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