How newspapers frame political celebrity? The case of Ma Ying-jeou

• Main Authors: Chiu,Yi-Yi, 邱宜儀
• Other Authors: Su,Herng
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/73503021244793293164

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 96 === In a time when it is commonplace for political celebrities to garner media attention as much media attention for their political performance as for their particular personal life. The author wanted to analyze a famous political figure Ma Ying-jeou to learn the process of celebrification coupled with Gans description of the norms of news reporting, the following indicators would suggest celebrification of political content. The author used the news stories from three major newspapers in Taiwan as sample to find out elements of a celebrity that would attract the journalists as well as media organizations. The result showed that the strategies were utilized to sell the political celebrity was similar to those of the Western media.