Audience for local-made films in Taiwan

• Main Author: 賴正翔
• Other Authors: 陳清河
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/51884265346226625819

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 96 === Thesis Abstract This paper is mainly dealing with the subject on " Audience for local-made films in Taiwan" and trying to find out the reasons why people go to the local-made movies, and how they felt about the movies afterwards. Such study is approached in two ways—general questionnaire and in-depth interviews with individuals. After the general questionnaire, in-depth interviews with selected individuals from questionnaire results are proceeded. This study indicates that most people go to a local-made movie once every six months. They often find the movies uninteresting and not worth watching, either. Moreover, the questionnaires reveal that even one goes to a local-made movie more frequently is not necessarily more satisfied . Such results imply the unpopularity and the unsuccessfulness of the local movie industry. Although the general public is not quite satisfied with local-made movies, there is a specific group of moviegoers who are often more supportive and they go to a domestic movie at least once every other month. This supporting group of domestic movies primarily consists of students majoring in mass media or arts. Most of them are under the age of thirty. They also have more thoughts and ideas about domestic movies. In deeper investigations of this study, we generalize the following reasons why people dislike domestic movies: “an awarded movie is not necessarily worth watching,” “domestic movies are not relaxing enough,” “the plots are not easy to relate to,” “it’s disappointing,” “the sound effects and the pictures are not as attractive as foreign movies,” and “the picture is not well-filmed.” Moviegoers suggest that the domestic movie directors to improve their directing skills, plots, and advertisement/propaganda. Furthermore, the training of the actors , the role of the government, and the innovative changes of domestic film industry are the main point of views from the interviewees. In conclusion, analyzing all questionnaires and interviews , we suggest those who associate with domestic movie industry, in terms of filming and playwriting, aim at younger population, and those who associate with media and arts as well. In marketing, more surveys will help the movie associates understand the trends of the market and film better , and hopefully obtain a better reputation for local-made movies in Taiwan.