A Study of Internet Protocol Television Business Model

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 96 === The study topics included: Communication, Broadcasting, Television marketing status, Trends, Evolution, Architecture, Theorey, Regulations, and Research from worldwide IPTV related technologies; we hope to got current worldwide business model and provide o...

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Bibliographic Details
Main Author: 白啟昌
Other Authors: 周宣光
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/37090987028007832759
Description
Summary:碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 96 === The study topics included: Communication, Broadcasting, Television marketing status, Trends, Evolution, Architecture, Theorey, Regulations, and Research from worldwide IPTV related technologies; we hope to got current worldwide business model and provide our own innovation ideas from EMBA program and implement to future living environment to every family and persons. Study area targeted on IPTV’s background, definition and value chain and discuss with Taiwan’s policy for Dihgital content, M-Taiwan project, Chunghwa Telecom MOD( Multimedia On Demand) project, Cable TV, WebTV and related applications in current market and take actions for analysis and find out the weakness, strenth and chellange of market current status; this study will be generate key successful factors and discover in future oppoprtunities.