The effects of trait reactance, importance of autonomous buying behavior, loyalty programs and perceived utility on consumer situational reactance
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Due to the changes in marketing environment, business and academic field have been focusing on the issue of relationship marketing, since 1980s. Unlike traditional marketing theory which puts emphasis on attracting new customers, businesses nowadays try to kee...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11237860500723397315 |