An Empirical Study of the Impacts of Internet Marketing on Perceived Quality, Value and Purchase Intention of Consumers
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === The intention of this study is to integrate relevant literature and develop of comprehensive model of marketing in the area of Internet commerce. The study will identify whether this is an interrelationship among the research variables by testing the model th...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98900067928918562900 |
| Summary: | 碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === The intention of this study is to integrate relevant literature and develop of comprehensive model of marketing in the area of Internet commerce. The study will identify whether this is an interrelationship among the research variables by testing the model through survey research. A 60-item survey questionnaire was developed to conduct a survey using six different mobile phone websites and products.
It is believed that the study will identify that website content and design for advertising purposes is the key element in Internet marketing.
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