| Summary: | 碩士 === 國立暨南國際大學 === 公共行政與政策學系 === 96 === Title of Thesis：The Network Governance of Local Industry : A Case Study of Primary and Secondary Characteristic Industries in PuLi Township.
Name of Institute: Department of Public Policy and Administration Pages: 344
Graduation Time: 1/2008 Degree Conferred: Master of Arts
Abstract
Glocalization is a chance for Taiwan region transform a new form development, which is combine internal and external advantage, for example natural environment, humanity, especially for PuLi local industry.
For this reason, the thesis adopted “Place Marketing” and SWOT analysis viewpoint to research PuLi’s Primary and Secondary traditional industry mainly, and then to establish two main further scheme, “Promotion of regional agriculture development wholly”, as well as “Assistant with representative industry feature development” to be a “Place Marketing” concrete tactic. Beside, The Thesis also introduced “Network Governance” viewpoint to interpret and distinct the interest relationship between actors, it is help to construct a suitable model of “Place Marketing and Network Governance” for PuLi township.
In the Network Governance of PuLi ’s primary industry, a case study of Rose industry. The research think that PuLi Farmer’s Association should be integrate agriculture sector and PuLi government strengthen the function of promote agriculture; In the Network Governance of secondary industry, a case study of PuLi Brewery. The conclusion of research is suggested that PuLi government and PuLi Brewery ought to construct a dialogue platform. After the case study of PuLi’s primary and secondary industry, the thesis hope to achieve the feature and tourism life in PuLi Township.
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