Analysis of Family Group Decision Making Behavior in House Purchasing -An Application of Grounded Theory

• Main Author: 龔凡怡
• Other Authors: 許鉅秉
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/48793563322160569513

碩士 === 國立交通大學 === 交通運輸研究所 === 96 === Although the study of family group decision making behavior has been ongoing for nearly forty years; however, the decision making courses are often ignored. Most of papers have been focusing on quantitatively how influential are the family members to the decision maker and analysis of attribute preferences which lead to insufficient amount of knowledge on the courses of decision. Hence, purpose of this paper is to discuss family group decision making behavior in house purchasing by using grounded theory, hopes to give a comprehensive framework to provide a solid background for potential follow up researches. In this paper, fourteen household owners were interviewed. With the various purchasing experiences, this research surveyed ninety-six open codes which were further categorized into six axial codes; finally a selecting code “decision courses” was established. With the selecting code, which linked and described the relationship between the axial codes, this paper evidently illustrated the model of family group decision making behavior.