| Summary: | 博士 === 國立交通大學 === 科技管理研究所 === 96 === The copyright products are the most popular products today every where in the world. Music products are one of the most important copyright products that can be viewed as a symbol of culture and is the most popular form of entertainment in the modern life. Since the late 19th century sound recording technology has grown fast; music industry has also become a giant industry all over the world. In the same time, music piracy of published albums increases rapidly to the point that it has made music corporations loose profit and loose their market.
Music industry in Taiwan also experienced this piracy problem in last decade. Taiwan used to be the most important Chinese pop music supply center for the whole market of Chinese-speaking countries and areas and enjoyed the highest annual revenue of 12.6 billion NT dollars in 1997. It, however, had lost its annual revenue every year since 1998; its annual revenue dropped to 1.9 billion NT dollars in 2007. Piracy has become the most critical problem that hurts Taiwan music industry badly and we must face this problem.
The research motivation of this doctoral thesis was to investigate the music piracy problem and to find if there is any relationship between music industry and music piracy. If there is, does this relationship reflect a dynamic system? If it does, can a government policy help to reduce music piracy? If government policy and national resources can influence music piracy rate, what kind categories should be included in the policy and how many policy resources are needed?
The research goals of this doctoral thesis were developed from research motivation. The research topics are as follows:
1. Develop the model of dynamic system of the relationship between music industry and music piracy industry, and try to draw the whole picture of the relationship.
2. Describe and analyze the factors and variables that are included in this dynamic system. In what situation and by what means do these factors and variables influence the whole dynamic system?
3. Try to find out if national policy resources can influence those factors and variables and how. Does this “influence” mean reducing piracy?
4. Try to find what an effective government policy on music piracy should be.
Literature review, expert interview, modified Delphi approach and the system dynamics simulation are major methodologies used in this research.
The following are the important results and conclusions of this thesis:
1. Established a table of factors and variables for the model of dynamic system of the music industry and music piracy.
2. Established the conceptual model of dynamic system of the music industry and music piracy.
3. Government policy can influence the music piracy effectively and the government should build up more effective strategies to reduce music piracy.
4. The categories in an effective policy should include: legal and moral education, digital infrastructure, increase of police force, the training of police investigation skills including investigation skills on internet piracy, the improvement of prosecution rate, reducing probation rate, increasing the weight of legal penalty on music piracy.
|
|---|
