A Bargaining Support System for Online Group Shopping

• Main Authors: Wu, Yi-Chen, 吳宜蓁
• Other Authors: 袁建中
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/10678919203581366243

碩士 === 國立交通大學 === 科技管理研究所 === 96 === With the development of e-commerce, the trend of online group shopping is rising. Online Group shopping not merely makes consumers buy the goods needed at lower price, sellers can reduce the transaction cost because of a single lump trade. Therefore, not only more and more consumers do shopping collectively, suppliers are also inclined to offering the online group shopping service voluntarily in recent years. At present time, there is no definite trade mechanism to the online group shopping activities in the market. As for today’s online shopping platforms, buyers can only decide whether to trade or not, however, they cannot bargain with sellers. The situation not only results in the increasing of searching cost, but also causes the consumers to passively be the price taker. Moreover, the lacking of trade model for group shopping will induce the online grouping shopping activities to go under table. Without a fair third party monitoring, the trade will be under the treat of insecurity, and it will be difficult to impose the online trade taxation. In view of this, this research redefines a more complete shopping process, generalizing each function needed in each shopping process, and then provides a bargaining support system for online group shopping to improve the current shopping platform. The system, designed into four kinds of bargaining model according to different situation, has provided a good solution to the bargaining function for the current online shopping environment. After combining the bargaining support system with the current shopping platform, one complete group shopping platform that supports consumers in product searching, shopping buddy finding, bargaining and purchasing will be formed. Finally all of the buyers and sellers can share the benefits from lower transaction cost under a safe online group shopping platform, also the under table transaction and the taxation problem will be minimized, it is believed to be beneficial for the development of online shopping.